Refurbished Earthmoving & Road Construction Machinery

A leading provider of road construction and earthmoving machinery in the Europe, faced a challenge in efficiently managing their online refurbished equipment & Machinery sales and rentals. They needed a robust e-commerce platform that seamlessly integrated with their existing ERP systems and prioritized both user experience and search engine optimization (SEO). They offer a comprehensive range of services, including:

  • Sales of new and refurbished machinery: Providing clients with access to a diverse selection of high-quality equipment to suit their project needs and budget.
  • Machinery rentals with operators: Offering a convenient solution for temporary equipment requirements, with skilled operators to ensure efficient project execution.
  • Spare parts sales: Ensuring clients have the necessary parts to maintain their machinery and minimize downtime.


  • The project was developed using Magento 2, a powerful and flexible e-commerce platform. This choice was driven by Magento 2’s capabilities in customization, scalability, and extensive e-commerce features, making it ideal for AM Machinery’s needs.


    1. Development from Scratch:
      1. Build a new website from the ground up, ensuring it meets all of range of Equipment’s specific needs and preferences.
    1. New Theme Development:
      1. Design and develop a custom theme from scratch to align with all range of Equipment’s branding and aesthetic goals.
    1. Product Synchronization:
      1. Regularly sync products with ERP of Equipment’s APIs to ensure up-to-date and accurate product listings.
    1. Performance Optimization:
      1. Ensure the website is highly performant, with fast load times and smooth navigation.
    1. SEO Optimization:
      1. Implement best practices for SEO to improve the website’s visibility on Google and other search engines.

Challenges :

    1. Custom Theme Development:
      1. Designing and developing a custom theme that accurately reflects their brand and meets their functional needs.
    1. API Integration:
      1. Ensuring seamless integration with their APIs for regular product synchronization.
    1. Performance Optimization:
      1. Identifying and addressing potential performance bottlenecks to ensure the website loads quickly and runs smoothly.
    1. SEO Implementation:
      1. Implementing comprehensive SEO strategies to improve the website’s search engine ranking while maintaining optimal performance.


    1. Enhanced User Experience:
      1. The custom-developed theme provided a unique and engaging user experience, making it easy for customers to navigate the website and find the products they need.
    1. Accurate Product Listings:
      1. Regular API-based synchronization ensured that product listings were always up-to-date, providing accurate information to customers and improving inventory management(ERP).
    1. Improved Performance:
      1. Performance optimizations resulted in fast load times and smooth navigation, reducing bounce rates and enhancing customer satisfaction.
    1. Better SEO and Visibility:
      1. We implemented a comprehensive SEO strategy, including keyword research, on-page optimization, and technical SEO best practices. This allows machinery listings to appear prominently in search engine results pages (SERPs) for relevant user queries.